Showing posts with label Behind the scenes. Show all posts
Showing posts with label Behind the scenes. Show all posts

Thursday, 15 May 2014

Ranked One of the 100 Most Creative People in Business 2014!


Yay, the American business magazine Fast Company has ranked me as one of the top 100 most creative people in business in 2014. I'm incredibly honoured, humbled and happy of course! The other people on the list range from entertainers (like Jerry Seinfeld) to neuroscientists, fashion designers to app developers, architects and academics - all very cool individuals and causes. See all the winners and my profile

I made a special self portrait just for Fast Company, and above you can see how it came to life! 

Love,
Ida


Tuesday, 11 February 2014

2013 for IdaFrosk

Behind the scenes on my food art work for Castello. 
Wow, 2013 was a very crazy year for me - so many good and surprising things happened all at once. Here's a quick look on some of the main happenings that marked the year.  

January: Got recommended by the Instagram team and went from 10,000 to 35,000 followers in a day. Worldwide attention followed!

From my column in Copenhagen Food Magazine.
February: Started my columns in Foreldre & BarnCopenhagen Food Magazine and Bokvennen Literary Magazine.

Easter bunnies for Godt.no. 
March: Started my column at Godt.no

April: Appared live on BBC Breakfast via Skype. Later on Norwegian Breakfast TV. Turned 100,000 followers. 

May: Spoke at Visueltdagene in Oslo (convention for graphical artists). 

Campaign posters for food recycling in Oslo.
June: Did a campaign for food recycling in Oslo. Did another campaign for a supermarket

July: Took leave from my job at Statistics Norway to be a full time food artist for a year. 

My books!
August: Book published in Norwegian and English. Book launch breakfast. Øya festival workshop. Did stuff for Vogue. Had my pictures exhibited at the Day of Photography at the National Museum of Photography in Norway. 

September: Matstreif festival and book festival. Feature on Deutsche Welle

Literally cheesy artwork recreations for Castello cheese.
October: Moved to Berlin + book launch in Paris. Did campaign for Castello cheese. Launched my book promo videos

November: Did Christmas cookie feature for Norwegian newspaper VG. 
Feature on new ways to make Christmas cookies.
December: Had my photo in a group exhibition in Berlin, Germany. Christmas book giveaway. 

As for 2014? Some exciting things coming up, keep posted. :) 

Love,
Ida 

Sunday, 1 December 2013

VIDEO: Hvordan ha en god matkunstjul! / How to Have a Happy Food Art Christmas



Gledelig 1.adventssøndag! Se min nye video for tips om hvordan man gjør julen til en morsom og sunn opplevelse for både små og store. Jeg håper selvsagt at boken min, "Leik med maten", også kan bli en fin julepresang rundt om i det ganske land. :)

Happy first of advent! See my new video above for tips on how to make christmas a fun and healthy experience for both kids and adults. I do of course also hope my book, "Eat Your Art Out" will become a nice christmas present around the world. :)

Love,
Ida

Wednesday, 6 November 2013

Video: Farsdagstips / Father's Day Tips!


Se min nyeste video for tips om hvordan man kan gjøre farsdag enda hyggeligere! 

Check out my latest video for tips on how to make Father's Day even more sweet!

Love,
Ida

Friday, 25 October 2013

Video: Halloween horros on the plate!


 

I'm serving you some Halloween on a scary plate, check out my new video and let me know what you think!

The English edition of my book is now officially shipping from Amazon too, take a look here. And have a great weekend of course! 

Love,
Ida

Monday, 21 October 2013

Bokevent i Paris / Book event in Paris


Photo: www.lelabodefif.com.
Forrige uke var det bokevent i selveste Paris, på den kjente designbutikken Colette, med både signering og kurs. 

Last week there was a book event for "Eat Your Art Out" in Paris, at the famous design shop Colette, with both a signing and a workshop. 

Photo: www.lelabodefif.com.
Først var det et lite kurs, denne gangen for barn. Barna var supersøte og veldig entusiastiske, vi hadde det morsomt med å lage matkunst sammen. Bare se på noen av tingene de laget! Se også flere bilder her

First we had a little workshop, this time for kids. The kids were super cute and very enthusiastic, we had a fun time making food art together. Just look at some of the things they made! More photos can also be seen here.


Photos: www.lelabodefif.com  








Etterpå signerte jeg noen bøker, så morsomt å endelig ha den engelske versjonen tilgjengelig. Blant de som stakk innom var Anne Ditmeyer fra bloggen Prêt à Voyager, hyggelig å si hei.   


  
Afterwards I signed some books, so fun to finally have the English version available. Among those who stopped by was Anne Ditmeyer from the blog Prêt à Voyager, so cool to say hello. 







Dette var min første gang i Paris, så jeg måtte selvsagt gjøre litt sightseeing og smake på de mange kulinariske deilighetene i byen såklart, sammen med kjæresten min. 

This was my first time in Paris, so I had to do some sightseeing and taste the many culinary delights of the city of course, together with my boyfriend.



TIl slutt fikk jeg også litt tid til å spise kake med Julien Pham fra det utrolig kule matmagasinet Fricote. 

Lastly, I also found the time to eat cake with Julien Pham from the incredibly cool food magazine Fricote.

   

Alt i alt var det et flott opplegg og opphold i Paris, takk til alle som gjorde det mulig. Jeg håper å komme tilbake en dag - og selvsagt å kunne besøke andre byer med boken min. 

All in all it was a wonderful event and stay in Paris, thanks to everyone who made it possible! I hope to come back someday - and of course visit other cities with my book. 

Love,
Ida 

Saturday, 5 October 2013

I det siste / Happenings Lately

 

Bloggen har vært stille en stund, men ting skjer absolutt! Jeg lager matkunst til ulike prosjekter, har nettopp flyttet til Berlin (Tyskland), den engelske utgaven av boken vil snart bli sendt ut fra Amazon og pressedekningen av prosjektet mitt fortsetter - for eksempel reportasjen som gikk på satelittkanalen Deutsche Welle nylig, se videoen over. Jeg kommer tilbake med mer oppdateringer her når jeg har kommet meg i orden på mitt nye bosted. 

The blog has been quiet for a while but things are definitely happening! I'm creating food art for various projects, have recently moved to Berlin (Germany), the English edition of the book will soon be sent out from Amazon and the press coverage of the project continues, for instance the feature on the satelite channel Deutsche Welle recently, see video above. I'll be back with more updates here when I've settled in properly in my new apartment. 

Love, 
Ida

Wednesday, 21 August 2013

Boklanseringsfrokost! / Norwegian book launch


Kom og spis frokost med meg! Det blir lansering av en norske boken neste helg, nærmere bestemt lørdag 31.august kl 11 i Mathallen på Grünerløkka i Oslo. Det blir selvsagt frokost, og muligheten til å få leke litt med maten såklart. Ellers forteller jeg litt om meg selv, boken og matkunsten pluss at det selvsagt blir det mulighet for å få kjøpt og signert bok. Meld dere på nå, jeg gleder meg til å se dere! 

Ps: Boken kan kjøpes bl.a. på Ark.no (adlink) eller på vanlig bokhandel, spør etter "Leik med maten!". 

There will be a launch breakfast event for the Norwegian book on August 31st of August in Oslo, Norway. Stay tuned for details on the international launch later this autumn. 

Love,
Ida  

Friday, 29 March 2013

God (jobbe)påske! / Happy (Working) Easter!


Jeg stikker forbi for å ønske god påske og vise dere litt bilder fra hva jeg driver med for tiden. Jeg bruker påskeferien til å jobbe på matkunstboken siden førsteutkastet skal leveres inn veldig snart. Dette betyr at jeg bruker tiden min på følgende: 

Just stopping by to wish happy Easter and show you some bits and pieces of what I'm up to currently. I'm using the Easter holiday to work on the food art book because the first draft is due very soon. That means I'm spending my time doing the following: 


Spiser fargerike frokoster som ikke er matkunst (sjokkerende jeg vet!)... 

Eating colorful non-food arty breakfasts (shocking I know!)... 


Roter til kjøkkenet med å lage forsidebilde, nye versjoner og ny matkunst både til boken og til andre oppdrag... 


Making a mess in the kitchen doing cover shoots, remakes and some new food art things both for the book and other assignments... 


Skriver hjemme eller på hyggelige kaféer... 

Writing at home or in lovely cafés... 


Lager påskeegginspirerte negler...

Doing Easter egg inspired nails... 


Beundrer det vakre solrike været og ønsker at jeg kunne tilbringe mer tid utendørs... 

Admiring the beautiful sunny weather and wishing I could spend more time outdoors...


Tar med meg naturen inn i stedet... 

Bringing nature inside instead... 


Holder hjulene i gang ved å spise påskeegg selvsagt!  

 Keeping myself going on eating Easter eggs of course!


Ser på månen og er så glad for at jeg får denne fantastiske muligheten til å dele bildene mine med verden gjennom en bok. Krysser fingrene for at dere kommer til å like den! 

Ha en fortsatt flott påske! 

Looking at the moon and am very happy that I'm getting this fantastic possibility to share my photos with the world through a book. Crossing my fingers that you will like it! 

Have a great Easter! 

Love, 
Ida

Sunday, 20 January 2013

Ukens frokoster + media / The Week in Breakfasts + Media


Det har vært en ganske vanvittig uke i forhold til mediaopptredener, med artikler i Norges to største aviser, VG og Aftenposten, der sistnevnte også la ut video, samt at jeg var frokostgjest på NRK Sogn og Fjordane radio på torsdag. Jeg er såklart veldig glad for at så mange er interestert i det jeg gjør, så selv om det har vært travelt, er jeg veldig takknemlig. Jeg vil gjerne legge ut artiklene og link til videoen her, i tillegg til å oppsummere ukens frokoster som vanlig.

It's been quite a crazy week in terms of media appearances, as there has been articles in the two biggest Norwegian newspapers with one of them also posting a video, plus I've been on a radio show. I'm of course very happy that so many people are interested in what I do, so even though it's been busy, I'm very grateful. I wanted to show you the articles and a link to the video in this post, in addition to summing up the weekly breakfasts as usual. 


Først ute var VG på fredag. Denne artikkelen er bare tilgjengelig under den betalte tilgangen VG pluss på nettet, men jeg har scannet inn teksten og lagt den på min oppdaterte mediaside for de som vil se.  Aftenpostens artikkel kan finnes her og den tilhørende videoen kan ses her. 

First out was VG on Friday. The article is only available in the paid section online, so I've scanned the text and put it on my updated my media page. The Aftenposten article on Saturday is found online here. Click to see the video on Aftenpostens webpage. 

Kilde/source: http://blogg.godtbrod.no/
Så til ukens frokoster. Mandagen startet i velpleiens tegn med et bilde fra min serie av rundstykker jeg har laget i samarbeid med Godt Brød. Mange starter året med å ta litt ekstra godt vare på seg selv, og da passer vel en ansiktsmaske ypperlig.

And now the breakfasts of the week. Monday started off in the spirit of well being with a picture from my series I've made in collaboration with the organic bakery chain Godt Brød. A lot of you are starting the year by taking extra good care of yourself, so I figured a facial mask should fit excellently. 


Den neste frokosten var en tallerken inspirert av coverbildet til skrekkfilmen "Haisommer". Selv om jeg aldri har vært i nærheten av haier skremmer de meg. Jeg har ikke turt å se filmen selv, men tenkte jeg kanskje kunne overvinne litt av frykten ved å lage en søt frokostversjon av den ikoniske filmplakaten. På et vis tror jeg det fungerte.

Next up was a plate inspired by the cover of the horror movie "Jaws". Even though I've never been in the vicinity of sharks, they really frighten me. I haven't dared to see the movie but thought I might conquer some of the irrational fear by making a cute breakfast version of the iconic poster. In a way I think it worked.

På onsdag var jeg litt lei av matkunsten, og ville heller fokusere på skjønnheten som det enkle representerer. Jeg la derfor ut et bilde av en kaffekopp og en grapefrukt. Kombinasjon av disse to fungerer faktisk, selv om begge er syrlige. Jeg spiste yogurt med hjemmelaget frokostblanding ved siden av.

On Wednesday I felt a bit fed up with the food art, and I wanted to explore the beauty of the simple in posting a coffee and grapefruit photo. The combination of the two actually works, even though they are two acidic components. I had some yogurt and homemade granola on the side. 

Torsdagsfrokosten var en slags fantasifugl med salatvinge, eggeøye og paprikanebb- og ben.

The Thursday breakfast was a sort of fantasy bird with a lettuce wing, egg eye and bell pepper beak and legs. 

Kilde/source: VG
På fredag la jeg ut kuen jeg laget til VG, der ansiktet består av en skive med brunost, hvitost, blåbær og druer. Jeg la til et par blomster av sukkererter og cherrytomater og en aprikossol på tallerkenen slik at det skulle bli et slags landskap. 

On Friday I posted the cow I made for the newspaper VG, where the face is a slice of bread with Norwegian brown cheese, white cheese, blueberries and grapes. I added a couple of flowers made of sugar snaps and cherry tomatoes plus an apricot sun to make a sort of landscape. 

Kilde/source: Aftenposten.no



Den hvite malen som jeg laget for Aftenposten ble lagt ut på lørdag. Den består av en hvalformet pannekake med blåbærøye og druemunn, samt et maritimt miljø av de samme ingrediensene rundt. Ved å lage den hvit ønsket jeg å gi assosiasjoner til den litterære klassikeren "Moby Dick" der hovedpersonen for evig søker etter sin hvite hval.

The white whale that I made for the newspaper Aftenposten was the Saturday post. It consists of a whale shaped pancake with blueberry eye and red grape mouth and a surrounding seascape made with the same ingredients. By making it white I wanted to give associations to the literary classic "Moby Dick" where the main character is eternally seeking his white whale. 


Til slutt kom de fire russiske dukkene kalt matryoshka. Jeg dedikerte denne til alle mødre, og spesielt til minne om min egen, som gikk bort for akkurat et år siden i dag. Hun fikk dermed dessverre ikke sett mine frokostkreasjoner og oppstyret rundt dem, men jeg vet i hjertet mitt at hun ville elsket det. 

Finally, the four Russian nesting dolls, or matryoshkas. I dedicated this to all mothers, and in particularly in memory of my own, who passed away exactly a year ago today. Unfortunately she didn't get to experience my breakfast creations and all the attention they have received but I know in my heart she would have loved them.

Love, Ida

Thursday, 10 January 2013

Nyttig i matkunstskapet / Useful in the food art pantry

Det finnes noen ingredienser som jeg bruker mye når jeg lager matkunst. Dette er ting som kan være praktisk å ha i skapet uansett, ettersom det er sunne og gode basisvarer. Forskjellen når man skal lage kreativ mat, er at man bør ta mer hensyn til farge, størrelse og tekstur på varene man bruker slik at de sammen kan danne et appetittlig og morsomt måltid. Dette må selvsagt ikke gå på bekostning av god smak.

There are some ingredients that I use frequently when making food art. These are things that are useful to have in your pantry in any case, as they are healthy and good pantry basics. When making creative food it's wise also to take more careful note than usual of the color, size and texture of the components so that they together can create an appetizing and fun meal. This shouldn't compromise taste either of course.


Selve frokostmaten, som brødskivene, havregrøten eller pannekakene, vil jeg komme tilbake til senere. Også selve grunnpålegget, altså osten eller syltetøyet og lignende, tar jeg for gitt nå. Det jeg ønsker å fremheve er de tingene på toppen som gjør maten til kunst.

The breakfast foods themselves, i.e the toast, oatmeal or pancakes, will be featured later. Also the base spread, such as the cheese or jam, will be taken for granted at the moment. What I want to hightlight are the things on top that make the food into art.

Ta et øyeblikk og se på dette matkunstverket, min ode til katteelskerne. Hva er det som gir dette liv? Jeg vil bruke dette som hovedeksempel når jeg presenterer ingrediensene under.

Take a moment to consider the food art piece below, my ode to the cat lovers out there. What is it that brings this into life? This will be my main example when I below show you the ingredients.    


Først, bakgrunnen av deilig peanøttsmør gir dybde og smakfullhet. Peanøttsmør kan brukes til mange ting innen matkunsten, og gir både en næringsmessig og fin effekt når det er brukt riktig. Det samme gjelder for alle typer syltetøy som kan benyttes som dekorasjon eller grunnpålegg. Yogurt, helst den tykke greske typen, er også veldig nyttig. Jeg bruker ofte yogurt for å lage det hvite i øyne.

First of all, the background of lovely peanut butter (my favorite) adds a bit of depth and deliciousness. Peanut butter can be used for many things in food art, and provide a both nutritional and eye pleasing aspect when applied right. The same goes with any kind of jam, that can be used for decoration or the base spread. Yogurt, preferably the thicker Greek kind, is also very useful. I often utilize yogurt to make the white in eyes.  



Deretter er det brukt rosiner for å lage kattens øyne. Alle typer tørket frukt, og spesielt da rosiner og tørkede blåbær er gjengangere i det jeg lager. Svisker gir utmerkede neser på grunn av fargen og den litt rynkete huden (slik som en ekte hundenese for eksempel). Aprikoser og gojibær egner seg godt på grunn av de sterke fargene som livner opp.

Then, raisins are used to create the eyes of the cat. All kinds of dried fruit, and especially raisins and dried blueberries are recurring ingredients in my food art. Prunes make excellent noses because of their color and the slightly wrinkled skin (just like a real dogs nose for instance). Apricots and goji berry are nice because of their strong colors that liven things up.


Så legges gresskarfrø på som en grønn pupill. Frø i ulike former, størrelser og farger er gode å ha for å lage detaljerte dekorasjoner. Bildet viser de jeg bruker oftest, fra toppen: kokosflak, kokosmasse, solsikkefrø, gresskarfrø og linfrø.

Next, pumpkin seeds are added to make a greenish pupil. Seeds in various shapes, sizes and colors come in handy when you are making detailed decorations. This photos shows those that I use most frequently, from the top: coconut flakes, shredded coconut, sunflower seeds, pumpkin seeds and flaxseed.  


Kattens værhår er skapt av ferdigkjøpte mandelflak, og disse kunne jeg knapt klart meg uten på grunn av deres allsidighet. De kan bli taksteiner, fjær eller en gangvei på et blunk! Generelt sett er nøtter både veldig bra for deg å spise samtidig som det ser godt ut. Mine favoritter er i bildet, fra venstre: hasselnøtter, valnøtter, mandelflak, hele mandler og pekannøtter.

The cat's whiskers are created from pre-bought almond flakes, and these are very priced in my kitchen because of their versatility. They can become roofing tiles, feathers or a pathway in a blink of an eye! In general nuts are both very good for you and eye pleasing. My favorites are as pictured, from the left: hazelnuts, walnuts, almond flakes, whole almonds and pecans.  


De siste, og meget avgjørende, detaljene på katten kommer fra bananer, druer og granateplefrø. Jeg elsker frukt og spiser ganske mye i løp av en dag. Matkunsten min reflekterer dette gjennom at det brukes en stort utvalg av disse fargerike ingrediensene. Bananer er veldige enkle å jobbe med, og lager spesielt fine øyne, ører eller munner. Det eneste negative med dem er at de blir fort brune, men dette ordnes ved å tilsette litt fersk sitronsaft. Den mindre størrelsen på druer og bær gjør dem til et fast innslag for meg (i tillegg til at de smaker deilig såklart). Kiwi har en fin grønnfarge, og kan ganske lett formes, mens klementiner gir et velkomment oransje løft til maten.

The cat's final and quite important details come from bananas, grapes and pomegranate seeds. I love fruit and eat quite a lot of it in a day. My food art reflects this in using a wide range of these colorful ingredients. Bananas are very easy to work with, and make particularly nice eyes, ears or mouths. The only downside with them is that they turn brown very quickly but this is easy to fix by just applying a bit of fresh lemon juice. The relatively small size of grapes and berries make them a pantry staple for me (also for their delicious taste of course). Kiwis have a nice green color and are quite easy to shape, while clementines provide a welcome orange pop to the meal.



Ikke brukt i akkurat kattekunsten, men likevel veldig viktig, er ulike grønnsaker. Bildet over viser hvordan disse kan brukes. De mest populære hos meg er paprika i ulike farger, tomater (spesielt cherrytomater grunnet størrelsen og søt smak), agurk og sukkererter. Sist er oliven, spesielt de sorte, som er gode å ha tilgjengelige når man lager matkunst av salte ingredienser. Ved kun å kutte en skive har man allerede et øye klart til bruk!

Not used in the cat food art, but nonetheless very important, are various vegetables. The picture above shows you an example. The most popular ones for me are bell peppers in various colors, tomatoes (particularly cherry tomatoes due to their size and sweet taste), cucumber and sugar snaps. Lastly, olives, especially black ones, are good to have on hand when making food art with savoury ingredients. Just cut a slice and you already have an eye ready to use!



Det var det, jeg håper dette gav dere litt innsikt i de ulike ingrediensene som brukes i mitt kjøkken.

That was it, I hope this gave you some insight into the various ingredients that are used in my kitchen.

Love, Ida

Ps: I'm featured on the Instagram blog today, what a treat. Take a look: http://blog.instagram.com/post/40169714004/playing-with-food-with-idafrosk-want-to-see 

Pss: I changed to a bilingual setup because so many of my followers are Norwegian, or understand it.
Blogglisten

Tuesday, 8 January 2013

Welcome to my kitchen and my blog!



Hello, my name is Ida Skivenes, and I started to make food art on Instagram under the username idafrosk in June 2012. The response has been incredible, and I really appreciate and enjoy communicating with my followers. I've just crossed the 10 000 followers mark, and this blog is my way of giving back a little bit. Below are some samples of my food art work, with pieces directed both at children and adults.


My purpose for starting this blog is to provide a bit more background for the food I make, so it will not feature instructions for every single Instagram food art piece but mostly more general posts. I plan to show you some ’behind-the-scenes’ photos, post recipes, make a few tutorials, feature inspirational photos made by others and things along that line. I hope this will be of interest to you! For the full range of food art pieces, it’s best to head over to my Instagram account, instagram.com/idafrosk. I’ve also added a selection of my favorite photos under ”Food art gallery” by the header. 


I start off by showing you where the ’magic’ happens, my tiny kitchen! It’s situated in a rented apartment in Oslo, Norway and is an authentic 50s mint colored dishwasher-less setup. Quite cute, quite small but a surprisingly workable space once you get used to it (dishwashing by hand will probably never really be a pleasure though). 


I focus on trying to keep the essential tools for cooking (any kind, not just breakfast) available quite freely so I don’t have to dig into the large cupboards and drawers all the time. Fruits that don’t require refrigeration are usually kept on a tiered glass plate just as you enter the room. Tomatoes, garlic and onion are in a bowl on top of the fridge.


Otherwise the fridge top holds a milk steamer and various bowls, among them this funny frog one. Idafrosk means ’the ida frog’, so it’s quite appropriate for me.  


A work table was added when we moved in because of the limited surface area. I do most food preparations here. 


The top of the table houses various vitamins, teas, oils and of course my Moomin tray. 


I usually keep a box of homemade granola available at all times, pictured here is a variation with walnuts and figs. My absolute favorite is roasted banana nut granola, perhaps I’ll post the recipe later on.


The table also has shelves where I keep my collection of grains, legumes and beans in addition to various nuts, seeds and dried fruit. The latter come in quite handy when I make food art.
 

A small collection of cookbooks rest on the lower shelf, however they are rarely used, as I find most recipes online nowadays. For food art cook books are pretty useless, I haven’t come across any really. I love cooking, and do quite a lot of it. I became a vegetarian 2 years ago, and focus on preparing healthy and delicious meals with seasonal ingredients when possible. This applies to both my breakfasts and the other meals.


The kitchen leads onto a sizable balcony and I simply love how the French doors allow so much light to stream in. When it’s possible (i.e. not in Winter when it’s dark until 10 am), I take most of my photos in front of the doors. Some of you will probably recognize the white floor.
 

Both the morning and afternoon sun visit my kitchen, and provide beautiful shadow play. I keep fairy lights up all year round, it adds such a homely glow to the room.



That was a quick tour of the premises, I hope you enjoyed it. A note at the end: this is my kitchen in its "ideal" state, most times it's a complete mess, haha. Next time I’m planning to show you what is useful to have in a basic food art pantry.

Love, Ida