Thursday, 15 May 2014

Ranked One of the 100 Most Creative People in Business 2014!


Yay, the American business magazine Fast Company has ranked me as one of the top 100 most creative people in business in 2014. I'm incredibly honoured, humbled and happy of course! The other people on the list range from entertainers (like Jerry Seinfeld) to neuroscientists, fashion designers to app developers, architects and academics - all very cool individuals and causes. See all the winners and my profile

I made a special self portrait just for Fast Company, and above you can see how it came to life! 

Love,
Ida


Tuesday, 11 February 2014

2013 for IdaFrosk

Behind the scenes on my food art work for Castello. 
Wow, 2013 was a very crazy year for me - so many good and surprising things happened all at once. Here's a quick look on some of the main happenings that marked the year.  

January: Got recommended by the Instagram team and went from 10,000 to 35,000 followers in a day. Worldwide attention followed!

From my column in Copenhagen Food Magazine.
February: Started my columns in Foreldre & BarnCopenhagen Food Magazine and Bokvennen Literary Magazine.

Easter bunnies for Godt.no. 
March: Started my column at Godt.no

April: Appared live on BBC Breakfast via Skype. Later on Norwegian Breakfast TV. Turned 100,000 followers. 

May: Spoke at Visueltdagene in Oslo (convention for graphical artists). 

Campaign posters for food recycling in Oslo.
June: Did a campaign for food recycling in Oslo. Did another campaign for a supermarket

July: Took leave from my job at Statistics Norway to be a full time food artist for a year. 

My books!
August: Book published in Norwegian and English. Book launch breakfast. Øya festival workshop. Did stuff for Vogue. Had my pictures exhibited at the Day of Photography at the National Museum of Photography in Norway. 

September: Matstreif festival and book festival. Feature on Deutsche Welle

Literally cheesy artwork recreations for Castello cheese.
October: Moved to Berlin + book launch in Paris. Did campaign for Castello cheese. Launched my book promo videos

November: Did Christmas cookie feature for Norwegian newspaper VG. 
Feature on new ways to make Christmas cookies.
December: Had my photo in a group exhibition in Berlin, Germany. Christmas book giveaway. 

As for 2014? Some exciting things coming up, keep posted. :) 

Love,
Ida 

Sunday, 1 December 2013

VIDEO: Hvordan ha en god matkunstjul! / How to Have a Happy Food Art Christmas



Gledelig 1.adventssøndag! Se min nye video for tips om hvordan man gjør julen til en morsom og sunn opplevelse for både små og store. Jeg håper selvsagt at boken min, "Leik med maten", også kan bli en fin julepresang rundt om i det ganske land. :)

Happy first of advent! See my new video above for tips on how to make christmas a fun and healthy experience for both kids and adults. I do of course also hope my book, "Eat Your Art Out" will become a nice christmas present around the world. :)

Love,
Ida