2013 for IdaFrosk

Behind the scenes on my food art work for Castello. 

Wow, 2013 was a very crazy year for me - so many good and surprising things happened all at once. Here's a quick look on some of the main happenings that marked the year.  

January: Got recommended by the Instagram team and went from 10,000 to 35,000 followers in a day. Worldwide attention followed!

From my column in Copenhagen Food Magazine.

February: Started my columns in Foreldre & Barn, Copenhagen Food Magazine and Bokvennen Literary Magazine.

Easter bunnies for Godt.no. 

March: Started my column at Godt.no. 

April: Appared live on BBC Breakfast via Skype. Later on Norwegian Breakfast TV. Turned 100,000 followers. 

May: Spoke at Visueltdagene in Oslo (convention for graphical artists). 

Campaign posters for food recycling in Oslo.

June: Did a campaign for food recycling in Oslo. Did another campaign for a supermarket. 

July: Took leave from my job at Statistics Norway to be a full time food artist for a year. 

My books!

August: Book published in Norwegian and English. Book launch breakfast. Øya festival workshop. Did stuff for Vogue. Had my pictures exhibited at the Day of Photography at the National Museum of Photography in Norway. 

September: Matstreif festival and book festival. Feature on Deutsche Welle. 

Literally cheesy artwork recreations for Castello cheese.

October: Moved to Berlin + book launch in Paris. Did campaign for Castello cheese. Launched my book promo videos. 

November: Did Christmas cookie feature for Norwegian newspaper VG. 

Feature on new ways to make Christmas cookies.

December: Had my photo in a group exhibition in Berlin, Germany. Christmas book giveaway. 

As for 2014? Some exciting things coming up, keep posted. :) 

Love,
Ida